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The film is about culture, violence, complicity and desensitization. It follows a woman who witnesses an arson attack and does nothing, then carries on with her day - a regimented routine, until her subconscious catches up with her to the point of collapse.
The film integrates clinical elements, skin care, rashes, burns, glass, and fire. The biggest moment/stunt in the film features a woman fully engulfed in flames.
Using practical effects with materials such as gel, cream and lotion to emulate the distortion and tactile nature of the film, I created a logo as well as branding for the film.
Observation
Skincare products/packaging have bubbles, textures, and colours that create natural diffusion/distortions.
Insight
Using the element of skincare to created layered compositions of blurs/fades and texture. It parallels the film where we blur over things we don’t want to see, hide imperfections, and obscure reality - like skincare products.
Idea
Using skincare and cosmetic substances to obscure films branding, creating soft yet sterile imagery for film. short: scanner based photo creation with use of skincare elements such as goops, creams, scrubs etc to create layering.